Tiens History: A Global Brand From the Orient. Table Of Content 2 Tiens Group corporate brands 3 4 5 Since its establishment, Tiens Group wanted to establish its own brand. So a brand strategy was devised, and the brand strategy and marketing plan made TIENS recognizable around the world. At the end of 2006, Tiens Group presented its core philosophy as ‘one world, one family’ and established a long-term brand strategy. It listed its core values as: Paramount responsibility Excellent teamwork It also introduced a new brand slogan: ‘Together we share ’ The new corporate image and brand strategy were launched at special promotional conferences in May 2007. Tiens Group corporate brands Brand core: One Wor
Chairman of Tiens Group：Li Jin Yuan Born in 1958, Mr. Li Jinyuan graduated from Business School of Nankai University with an EMBA Master Degree. He is currently a Senior Economist, chairman of Tiens Group, Tianjin Tianshi College and Tiens Life Science and Technology Research Institute as well as president of Tiens Meijing International Charitable Foundation. He is also a well-known entrepreneur, educator, philanthropist and social activist. Mr. Li Jinyuan founded Tiens Group Co. Ltd.in 1995 and helped it begin its march into the international market in 1997.Today Tiens Group has become a multinational conglomerate, boasting of industrial capital, trading capital and financial capital. Its businesses cover fields like biotechnology, health management, hotel and tourism industry, educational training, e-commerce and finance investment, etc. With its business reaching over 190 countries, Tiens Group has set up branches in 110 countries