Tiens Group Co. Ltd
(hereby shortened as Tiens Group), founded in 1995 by Mr. Li Jinyuan in
Tianjin, China, began its march into the international market in 1997.
Today Tiens Group has become a multinational conglomerate in fields like
bio-tech, education, retail, tourism, finance, international trade and
e-business, etc. It has business footprints in over 190 countries; Tiens
Group has set up branches in 110 countries & regions while forming
strategic alliances with first-class enterprises in many countries.
The
diversified products developed by Tiens Group, such as food
supplements, health care appliances, beauty care products, and homecare
products are creating a high-quality life for more than 40 million
families around the world and have helped them to enjoy health,
happiness, beauty, and affluence.
Tiens
Group has adhered to its charitable philosophy of "originating
from society and therefore contributing to society" and has been
actively taking on corporate social responsibility. Tiens Group has
donated thus far more than RMB 1.5 billion to public welfare and social
charities.
A high-quality workforce of professional talents, together with localized and well-regulated management, has contributed to the international strategic goals of Tiens Group. In addition, Tiens Group has an unbeatable international team in terms of research, innovation, and professionalism.
It has more than 8000 employees; 35% of which hold a master's degree or higher.
Tiens Group is marching
into the Fortune 500 in big strides by relying on the remarkable
theories such as "New Swap and Alternative Theory", "New Supermarket
Theory", "Consumption Results Wealth" and "Operational Consumption
Results in More Wealth".
Mission
Statement:" To provide global consumers with quality products and
opportunities for education & cause, improve their life quality, and
make society harmonious."
Tiens Brand Core:" One World, One Family”
Tiens Brand Core Value: "Extraordinary Innovation, Paramount Responsibility, Excellent Teamwork"
Tiens Brand Slogan: "Together We Share"
Business Philosophy: "Contributing to society by restoring health to mankind."
Corporate
Spirit: "Contributing to China through industrialization, and striving
for higher goals through harmonious teamwork and genuine dedication."
Quality
Guideline: "Parable to build human health, Milestone to realize
technical innovation, Method to make sustained improvements, and Heart
to satisfy consumers."
Tiens History: A Global Brand From the Orient. Table Of Content 2 Tiens Group corporate brands 3 4 5 Since its establishment, Tiens Group wanted to establish its own brand. So a brand strategy was devised, and the brand strategy and marketing plan made TIENS recognizable around the world. At the end of 2006, Tiens Group presented its core philosophy as ‘one world, one family’ and established a long-term brand strategy. It listed its core values as: Paramount responsibility Excellent teamwork It also introduced a new brand slogan: ‘Together we share ’ The new corporate image and brand strategy were launched at special promotional conferences in May 2007. Tiens Group corporate brands Brand core: One Wor
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