Tiens History: A Global Brand From the Orient. Table Of Content 2 Tiens Group corporate brands 3 4 5 Since its establishment, Tiens Group wanted to establish its own brand. So a brand strategy was devised, and the brand strategy and marketing plan made TIENS recognizable around the world. At the end of 2006, Tiens Group presented its core philosophy as ‘one world, one family’ and established a long-term brand strategy. It listed its core values as: Paramount responsibility Excellent teamwork It also introduced a new brand slogan: ‘Together we share ’ The new corporate image and brand strategy were launched at special promotional conferences in May 2007. Tiens Group corporate brands Brand core: One Wor
International Journal of Medicinal Mushrooms -Other Animals Consume Cordyceps. In cultivation, Cordyceps often exhibits a single-celled, yeast-like anamorphic growth stage. Similar yeast-like symbionts of the genus Cordyceps (or their anamorphs) have been found in other insects, most logically existing to some benefit of the host insect. If this is the case with the Cordyceps/moth pairing, then it may be the death of the insect host that is the stressor triggering the Cordyceps to produce its fruit body. Once the host insect dies, the Cordyceps would have to go into a reproduce-or-die mode. In most fungi, the mycelium is the stable-state life form, rather than the more usually seen fruit body. It is most common in the fungal kingdom that fruit body formation does not happen unless and until some severe stressors occurs, forcing this defensive reproductive-phase response. In nature, these stressors are usually heat and cold, fire and flood, or the complete consumpti